The North Face

The North Face provides premium outdoor clothing, footwear, and equipment built for exploration, from high alpine expeditions to the city. Its identity is rooted in defying the limits of possibility and supporting athletes in pushing boundaries. Founded in 1968 in San Francisco as a retail and mail-order company for climbing and camping equipment, the brand’s logo draws inspiration from Yosemite’s Half Dome. It combines technical innovation with a deep culture of exploration.