HOKA

HOKA specializes in maximalist running shoes and performance apparel, pioneering oversized cushioned midsoles with minimal weight. The brand's philosophy, inspired by the Māori phrase "Hōka One One," meaning "to fly over the earth," is focused on delivering a soft, stable, and effortless ride. Founded in France in 2009 by Nicolas Mermoud and Jean-Luc Diard, their design initially solved the need for faster, safer downhill running on mountainous terrain. Products blend protection and speed for all distances.